Yep, I just checked all the ingredients and it does have LOTS and LOTS of other good things like veggies and even other meat ingredients even though it is labeled as chicken.
Guess what!?!?!?! it worked! The same day i started him on the raw food, that evening he had his first ever hard pooh. I can't believe what a difference this made, although it is quite a bit more expensive, at least I can take comfort in knowing that what I'm feeding him is better and more healthy. And he even seems to be a bit more happy
Thanks for the tip esther!